Customer Lifetime

We estimate the total value a customer will bring to your business over their lifetime or a specific time period.

+ Forecast

Customer Lifetime Value (also known as CLV) is an indicator used to know the present value of the future income that a customer will provide during their relationship with your company. Through advanced statistical techniques, the calculation of this meassure will help you in the management of customers as an asset. In this way you will know the maximum cost you are willing to pay to acquire a new clients or to retain existing ones.
Knowing which segment of the market brings the most value to the company.

Anticipate which is the recommended advertising investment for each market segment.

Measure customer loyalty.

Monitor the impact of business strategies on customer value.
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