Clustering and segmentation

We group objects of study (people, products, among others) together according to their behavior and/or characteristics in order to take differentiated actions on each group.

+ Classification

Clustering is a method that, by performing a market segmentation, allows us to know about and quantify the segments of your market with specifics profiles. This tool will help us carrying out actions tailored to each group individually and even anticipate which group a potential new customer belongs to. In this way, it is possible to achieve a better management of resources and allocate them accordingly to each segment requirements, thus reducing costs, reinforcing customer loyalty and increasing company's profitability.
Group customers and suppliers according to their behavior.

Segment potential customers with similar characteristics according to their visits and behavior on a website.

To associate patients according to their characteristics.

Find patterns in similar personalities according to survey answers.
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