Clustering is a method that, by performing a market segmentation, allows us to know about and quantify the segments of your market with specifics profiles. This tool will help us carrying out actions tailored to each group individually and even anticipate which group a potential new customer belongs to. In this way, it is possible to achieve a better management of resources and allocate them accordingly to each segment requirements, thus reducing costs, reinforcing customer loyalty and increasing company's profitability.